In an era where technology, especially AI, is rapidly accelerating both the speed and volume of creative outputs, it is more important than ever to share the journey behind creation. Showing the “how” behind the “what” allows creators to emphasize skill development, foster authenticity, and highlight the human aspects of creativity that distinguish genuine efforts from automated outputs. And yes, we know that sharing your creative journey, with all its trials and triumphs, can feel daunting, but the rewards far outweigh the risks. Here are key reasons why process transparency is crucial.

Authenticity & Trust

As AI-generated content becomes more prevalent, audiences increasingly seek authenticity. Sharing the steps behind your final product reassures viewers that real human effort went into the work, especially in fields like art, writing, and journalism. This openness builds trust and adds value to your finished work.

Koos Busters, the Minister of Ceramic Affairs. Click to read full interview. 

Educational Value

The creative process is where real learning happens. By sharing how you outline a novel, sketch an illustration, or compose music, you reveal the decisions and problem-solving that shape the final product. This transparency helps others appreciate the craft involved and can even provide them with guidance on their own creative paths.

The Human Touch

As AI content grows more common, highlighting your unique human process can set you apart. Showcasing work-in-progress snapshots or behind-the-scenes glimpses allows you to demonstrate the personal touch and originality that AI-generated content lacks. This approach reinforces the distinct value of human creativity in a technology-driven landscape.

Carlijn Kingma's carthography. Click to read full interview.

Building Connection

The creative journey is a story that resonates with audiences. Sharing your creative process allows your audience to become part of your journey, enhancing their loyalty and investment in what you create.

Combatting Misinformation

Process transparency is also a tool against misinformation and deepfakes. Documenting your creative journey provides proof of authenticity, which can be vital in a time when deceptive content is prevalent. Techniques like blockchain could even further verify the originality and credibility of digital work, adding a layer of protection against content manipulation.

Artist Vincent De Boer. Click to read full interview.

How to Share Your Creative Process

Sign up with our TIOC platform to showcase your work through time-lapse videos, drafts, sketches, or behind-the-scenes footage. Documenting your thought process through blogs or vlogs is another great way to offer insights into your creative decisions, allowing others to see the intentionality behind your work.