Branding

Back to articles

DESIGNING SUCCESS: CREATIVITY AT SECRID

By
on

Creativity often takes center stage in the bustling world of product design and innovation. But at Secrid, the brand that has transformed the everyday wallet into a piece of innovative design, they went one step beyond. Here, creativity is not just a buzzword; it's a foundational princip...

SEEMA SHARMA: AI & THE CREATIVE INDUSTRY

By
on

The creative industry is buzzing with talk of AI: will it edge out human creativity, or can we work alongside it? Leading creative director Seema Sharma says it's all about teaming up with tech. In ‘The New Creatives,’ a book Sharma co-wrote with AI, she dives into how AI is shaking up c...

NANCY POLEON: ROCK & ROLL BRANDING AND FEMALE LEADERSHIP

By
on

Creativity isn't, and shouldn't be, limited to those working in creative industries. Meet Nancy Poleon, founder of BrandedU

DIDIER VAN DER HEIJDEN: FOOD FOR THOUGHT

By
on

Didier van der Heijden, a former chef turned photographer, deeply loves all things food. He is the co-owner of Twentyten, a culinary photography and film studio in Amsterdam. Didier was raised in a creative family, with a father who had a passion for photography and a musically inclined ...

Erik Kessels Profile

ERIK KESSELS: PERSONALITY OVER PORTFOLIO

By
on

Erik Kessels (1966) is a Dutch artist, designer, and curator, known for his work in photography, advertising and publishing. He the co-founder and creative director of KesselsKramer, an independent communications agency based in Amsterdam. Kessels is a prolif...

Wouter Boon TIOC

WOUTER BOON: DEFINING CREATIVITY

By
on

In our continuous efforts to define creativity, we turned to the man who, literally, wrote the book on the subject. In ‘Defining Creativity’ Wouter Boon explains what creativity is and how it works, from different scientific angles.

Jeroen Disch Profile

JEROEN DISCH: TRUST THE PROCESS

By
on

Jeroen Disch has over 15+ years of experience in branding and digital design. He's worked for renowned agencies, has a deep love for typography, and is the driving force behind Halfvet, a bi-weekly newsletter abo...

TEUN CASTELEIN: IRRITATION AS INNOVATION

By
on

Teun Castelein’s (1980) LinkedIn page reads: artist, one-man-conglomerate, social dreamer. It’s the perfect summary of Teun’s work and his entrepreneurial and artistic adventures. Adventures that included a fully...