Creativity

Creativity often takes center stage in the bustling world of product design and innovation. But at Secrid, the brand that has transformed the everyday wallet into a piece of innovative design, they went one step beyond. Here, creativity is not just a buzzword; it's a foundational princip...

Ytje Veenstra is an internationally renowned VR artist, animator, and illustrator with a career that spans a diverse array of mediums and styles. Educated in illustration, Veenstra's work is deeply research-based, drawing on a rich tapestry of pop culture referen...

The rise of electronic tools and AI in creating photorealistic architectural renders has prompted a question: Is there a place for traditional hand-drawn sketches, or do these high-tech renders risk creating unrealistic client expectations? We delved into this issue by speaking to two in...

The creative industry is buzzing with talk of AI: will it edge out human creativity, or can we work alongside it? Leading creative director Seema Sharma says it's all about teaming up with tech. In ‘The New Creatives,’ a book Sharma co-wrote with AI, she dives into how AI is shaking up c...

Studio Lisa is run by illustrator and art director Lisa den Teuling (LT), who is best known for creating digital art with a soft, almost ethereal feel. Lisa’s work, which includes everything from book illustrations to advertising, focuses on themes like women's empowerment and mental hea...

Lisa Boersen (LB) is a storyteller at heart, weaving narratives that resonate with audiences both young and old. With a solid foundation in cultural anthropology and literature, she has made significant contributions to Amsterdam'...

Christian Byrge, an accomplished expert in creativity, serves as a full professor in Business Creativity at Vilnius University Business School. With a track record of training over 100,000 professionals globally and advising 300+ organizations on creativity development, he's a leading au...

Dutch designer Marjan van Aubel (1985) is shining some much-needed light – pun intended – on solar energy. With her studio, she creates designs that bring solar energy into daily life in the most aesthetically pl...

Hedy Tjin is an Amsterdam-based illustrator and designer. Since graduating from the Academy of Arts in Utrecht, Tjin has established herself as an artist with a trademark palette, an alluring aesthetic, and a strong social conscience. The world is Tjin's canvas, literally, for she design...