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If nothing else, the Covid-19 pandemic has significantly changed the way we work. There have been significant changes depending on the nature of work, the technological infrastructure, and the company’s willingness to adapt. For starters, remote working has become more widespread, as has...

Christian Byrge, an accomplished expert in creativity, serves as a full professor in Business Creativity at Vilnius University Business School. With a track record of training over 100,000 professionals globally and advising 300+ organizations on creativity development, he's a leading au...

Dutch designer Marjan van Aubel (1985) is shining some much-needed light – pun intended – on solar energy. With her studio, she creates designs that bring solar energy into daily life in the most aesthetically pl...

California-native Ed Templeton (1972) is a lot of things. Professional skateboarder. Two-time World Skateboarding Champion. Owner of skateboard company Toy Machine. Renowned (street) photographer. And acclaimed contemporary artist. He was one of the original ...

Hedy Tjin is an Amsterdam-based illustrator and designer. Since graduating from the Academy of Arts in Utrecht, Tjin has established herself as an artist with a trademark palette, an alluring aesthetic, and a strong social conscience. The world is Tjin's canvas, literally, for she design...

Thé Tjong-Khing (1933) is something of a legend, although he is far too modest to agree with that label. He is one of the Netherlands' most famous and beloved children's book illustrators: literally, everyone has at one time seen his work. Throughout his alm...

Virtual Reality isn't just fun and games; it is also used to do some serious good. Research has consistently shown that VR effectively elicits emotional responses and can positively impact behavior. Consequently, the technology has been introduced in various medical treatments, including...

With AI being a hot topic, we turned to Kevin Walker to discuss AI and its implications for creatives. Walker, an Associate Professor of Immersive Media at Coventry University, leads a research theme, focused on AI and Algorithmic Cultures at the Centre for Postdigital Cultures. His rese...

Creativity isn't, and shouldn't be, limited to those working in creative industries. Meet Nancy Poleon, founder of BrandedU

Bart-Jan Steerenberg (1975), designer, artist, teacher and founding father of The Institute of Creativity. For the past couple of years he’s been doing research into creativity at The Amsterdam University of Appl...

Dick Swaab (1944), a distinguished Professor of Neurobiology at the University of Amsterdam, is a leading authority on the human brain. Throughout his extensive career, he authored numerous publications, received many awards and honors, and wrote several best...

Didier van der Heijden, a former chef turned photographer, deeply loves all things food. He is the co-owner of Twentyten, a culinary photography and film studio in Amsterdam. Didier was raised in a creative family, with a father who had a passion for photography and a musically inclined ...

Erik Kessels (1966) is a Dutch artist, designer, and curator, known for his work in photography, advertising and publishing. He the co-founder and creative director of KesselsKramer, an independent communications agency based in Amsterdam. Kessels is a prolif...

Creativity. Nobody said it was easy. But no one ever said it would be this hard. But while the creative struggle may be inevitable, author Holly Blondin assures us it doesn't have to feel impossible. In her new b...

As a curator and independent exhibition creator, Nicole Uniquole merges the worlds of (Dutch) design and business, creating new opportunities for both. Nicole sat down to discuss her daily creative practice, the importance of an organized work environment, how to encourage creativity whe...

In our continuous efforts to define creativity, we turned to the man who, literally, wrote the book on the subject. In ‘Defining Creativity’ Wouter Boon explains what creativity is and how it works, from different scientific angles.

One is not born a creative but instead becomes one. With the skill of creativity being more in demand than ever, it is comforting to know that creativity can be learned. We sat down with Frank Kresin, Dean of the Faculty of Digital Media & Creative Industries at the Amsterdam Un...

Matthijs Baas knows creativity, or more specifically, the psychology of creativity. He's associate Professor at the Department of Work and Organizational Psychology at the University of Amsterdam and talked to use about creativity barriers, risk-takers and everything in between....

Jeroen Disch has over 15+ years of experience in branding and digital design. He's worked for renowned agencies, has a deep love for typography, and is the driving force behind Halfvet, a bi-weekly newsletter abo...

Teun Castelein’s (1980) LinkedIn page reads: artist, one-man-conglomerate, social dreamer. It’s the perfect summary of Teun’s work and his entrepreneurial and artistic adventures. Adventures that included a fully...