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Creativity isn’t just about making something beautiful—it’s about making something meaningful. Whether you're an artist, designer, writer, or entrepreneur, your work has the power to solve problems, inspire change, and connect with people on a deep level. But how do you ensure that your ...

Donald Roos is a typographic designer, creative entrepreneur, and problem solver whose work spans industries—from designing film titles for major motion pictures to crafting intuitive UI/UX experiences for startups. With a relentless drive to execute fresh ideas, Roos thrives on launchin...

In an era where artificial intelligence is reshaping creative landscapes, few scholars are as well-versed in the intersection of AI and creativity as Caterina Moruzzi. As a Chancellor's Fellow in Design Informatics at the University of Edinburgh and leader of the research cluster Creativ...

Designer Stefan Sagmeister has built a career on defying convention, bending the rules of typography, branding, and visual storytelling. From Grammy-winning album covers for The Rolling Stones, Lou Reed, and Aerosmith to provocative projects—including carving typography in...

Joseph Kahn is a director whose work has shaped pop culture for decades. From Britney Spears’ Toxic and Eminem’s Without Me to Taylor Swift’s Bad Blood

This summer, we had the pleasure of meeting Chris Ware, the celebrated graphic novelist behind Building Stories and Rusty Brown, during a guided tour he gave in Haarlem. Later in the year, we reconnected, a...

Creativity is an exciting journey, but it’s not without its challenges. David Thompson, Senior Lecturer in Creative Advertising at the University of Lincoln, explores how to overcome the fears that can hold us back. Through personal stories and practical advice, Thompson inspires us to t...

Italian artist Naomi Vona, a self-described “archival parasite,” transforms vintage photographs, postcards, and magazines into eye-catching works of art. Armed with acrylic p...

Dutch journalist Eva Hoeke is known for her sharp wit, candid commentary, and an uncanny ability to navigate the highs and lows of a career in the media spotlights. She first rose to fame as editor-in-chief of the lifestyle magazine Jackie. Her tenure there became a pivotal moment when s...

Antoine Peters has seamlessly transitioned from the high-stakes world of fashion design to becoming a multidisciplinary artist known for his bold creativity and innovative spirit. His journey is marked by resilience and a commitment to redefining artistic bou...

Creativity isn’t just about the final masterpiece — it’s about the journey that gets you there. When creators pull back the curtain on their process, they build real trust and connection, showing that creativity is less about effortless genius and more about trial, error, and discovery.&...

Dutch artist Koos Buster has captured a growing audience with his unique clay sculptures of everyday objects. Since graduating from the Gerrit Rietveld Academy six years ago, the self-proclaimed Minister of Ceramic Affairs has showcased his work in numerous art galleries and museum exhib...

Slowing down time is key to the work of graphic artist Vincent de Boer (1988). He works meticulously on his art with a background in calligraphy and a love for craftsmanship. Everything needs to align, fr...

Creativity often takes center stage in the bustling world of product design and innovation. But at Secrid, the brand that has transformed the everyday wallet into a piece of innovative design, they went one step beyond. Here, creativity is not just a buzzword; it's a foundational princip...

Ytje Veenstra is an internationally renowned VR artist, animator, and illustrator with a career that spans a diverse array of mediums and styles. Educated in illustration, Veenstra's work is deeply research-based, drawing on a rich tapestry of pop culture referen...

The rise of electronic tools and AI in creating photorealistic architectural renders has prompted a question: Is there a place for traditional hand-drawn sketches, or do these high-tech renders risk creating unrealistic client expectations? We delved into this issue by speaking to two in...

Step into the captivating world of artist Carlijn Kingma (1991). Trained as an architect at Delft's University of Technology, she ventured off the beaten path to become a social cartographer. Today, she creates mesmerizing drawings using the metaphorical language of architecture.

The creative industry is buzzing with talk of AI: will it edge out human creativity, or can we work alongside it? Leading creative director Seema Sharma says it's all about teaming up with tech. In ‘The New Creatives,’ a book Sharma co-wrote with AI, she dives into how AI is shaking up c...

Studio Lisa is run by illustrator and art director Lisa den Teuling (LT), who is best known for creating digital art with a soft, almost ethereal feel. Lisa’s work, which includes everything from book illustrations to advertising, focuses on themes like women's empowerment and mental hea...

Lisa Boersen (LB) is a storyteller at heart, weaving narratives that resonate with audiences both young and old. With a solid foundation in cultural anthropology and literature, she has made significant contributions to Amsterdam'...